RESEARCH 30%
-PROBLEM DETECTION
-SWOT ANALYSIS
-RESEARCH OBJECTIVES
-JUSTIFICATION OF CREATIVE WORK PLAN
-BRAINSTORMING SHEET
-MEDIA PLAN & STRATEGIES
-VISUAL RESEARCH/VISUAL AUDIT
-MOOD BOARD
-PRE SOLUTION PRINT OUT
IDEATION 30%
-BRANDING CONCEPT
-IDEA DEVELOPMENT
-DESIGN EXECUTION
-ORIGINALITY
-ART DIRECTION
SOLUTION 30%
-DESIGN APPLICATION
-FINISHING ARTWORK
-PANEL DISPLAY LAYOUT
PRESENTATION 10&
-CREATIVE APPERANCE
-GOOD USE OF LANGUAGE
-PUNCUALITY
-DELIVERABLE OF KNOWLEDGE
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